Marketing for Bankers

9/20/2010

Course Number: BNK7740

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base. Please note: textbook cost is extra

Course Information

Location:

Online

Current Registrations: 0

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Materials:

$165.00 + taxes and fees

Length of Course:

15 weeks

Credits:

3.00

Cost

Members:

$399.00

Nonmembers:

$499.00